Amazon FBA Private Label Product Launch Plan – Gantt Chart

Amazon FBA Private Label Workflow

Launching Private Label Product over Amazon, is not complex, yet, if we have some handy plan in hand, we not only keep track of our progress, but we will never miss an important step.

PRODUCT RESEARCH

This phase will include product hunting and research. The intent will be to find a viable product.

  • Product Hunting & Research: Find viable product
  • Landing Cost Calculation: Product unit cost + Transaction Charges + Shipping Cost + Transaction Charges, per unit
  • Patent Check: Check patent yourself or hire someone off fiverr
  • Create Dummy Listing: Create a dummy listing over Amazon and confirm if there are any certificate requirements
  • Order Analysis: MoQ & Launch Cost: Find out what will be your initial inventory. We will calculate total launch cost here as well

SOURCING

We will contact our manufacturer/supplier during this phase and find if the product is according to our needs.

  • Shortlist Supplier: Find and communicate with few suppliers/manufacturers and shortlist them
  • Shortlist Freight Forwarders: Find and communicate with few freight forwarders (FF) and shortlist cost-effective yet dependable FFs
  • Call for Samples: Get samples delivered to your place
  • Call for Competitor’s product: Get items delivered to your doorstep
  • Evaluate Samples: Have samples and competitor’s item in hand, use, abuse and try to find quality & durability
  • Place Order: Once you are certain with the samples, place your order with supplier
  • Production: Start to end of Production
  • Inspection: Quality check of prepared inventory
  • Shipment: Picking up items from factory/port to Amazon FBA

BRANDING

This will go in parallel with sourcing phase.

  • Brand name: Get unique brand name, check if its not already registered over trademark registry
  • Logo Design: Get unique logo design that you can trademark down the road
  • Packaging Design: Make sure the packaging size/weight is within Amazon’s recommended specs
  • Website Setup: Prepare professional looking website

CONTENT CREATION

We will work on Product Listing over Amazon

  • Content Writing: Listing: Zero tolerance policy over quality of content
  • Photography: Get professional photography done
  • EBC: If you have plans for acquiring Brand Registry

INTELLECTUAL PROPERTY

We will try to cover ourselves by applying for trademark & patent.

  • Trademark Registration
  • Patent Registration

PRE-LAUNCH

Different people use different launch strategies. Following example shows, when we want to run multiple launch strategies

  • Facebook Ads Manager & Page Setup
  • ManyChat Setup & Inegration with FB Page
  • FB Ad Setup
  • Rebate Key Setup
  • Launchpad setup

Download Free Private Product Launch template
Instructions:

  • Download to your computer |OR|
  • Copy the Google Spreadsheet template into your Google Drive

All the very best with your Private Label product launch.

Skype Broadcast Message Tool – Replacement of Babel Fish

SkyMass is a message broadcast tool that sends message to your Skype contact list. Since after the Babel Fish stopped working and specially after the launch of Skype ver8, we’ve been strugling to find a tool. When we were not able to find one, we built one for ourself.

Features

  • Pause or Resume broadcast
  • JSON Formatted config file will store your Skype credentials, message and other settings
  • Test before you start your broadcast campaign
  • If your broadcast fails during run, upon restarting it will continue after the contact, last message has been sent to

Pre-Requisites

  • Export your Skype contact list from Skype’s web interface
  • Setup your config.json file
  • Run SkyMass as Administrator

Setup

  • Unzip skymass.zip anywhere on your computer
  • Make sure config.json & contacts.csv files, exist within same directory where skymass.exe resides
  • If you want, set “testing”: “true” in config.json file

config.json Explained

{
	"username": "YOUR_SKYPE_USERNAME",
	"password": "YOUR_SKYPE_PASSWORD",
	"contact_csv_file": "contacts.csv",
	"message": "YOUR_BROADCAST_MESSAGE",
	"refresh_report_file": false,
	"testing": true,
	"wait_for_skype_open": 290,
	"wait_for_login":20
}
  1. Enter your Skype Username, make sure its enclosed with double quotes (“) without any space
  2. Enter your Skype Password, make sure its enclosed with double quotes (“) without any space
  3. contact_csv_file: Make sure your Exported contact (csv) file name match here
  4. message: Message you want to broadcast
  5. refresh_report_file: If you want to empty existing-contact-message file then set it as true. It will cause sending message again and again, in case of restarting SkyMass software. Its better to set it as false, this way you would not be spaming your contact with same message agian & again
  6. testing: If you want to first test the software, you should set it as true, this way it will run software but will never send message to your contacts
  7. wait_for_skype_open: If Skymass is unable to start Skype, check logs and increase this timer if required
  8. wait_for_login: If your skype hangs after login due to very huge contact list, increase it accordingly

Note:

  • This program search for Skype, make sure no other window on the computer is named Skype.
  • This program works with active Skype window, so you should run this program on a machine which can be dedicated for this purpose
  • During run do not try to use the computer, otherwise this software may break and might click controls other than Skype
  • Use this software on your own responsibility, we could never be held for any loss of data or software/hardware failures

Update

version 1.1

  • Delays while opening Skype & after login is now configurable

version 1.0

  • Initial Release