Launching Private Label Product over Amazon, is not complex, yet, if we have some handy plan in hand, we not only keep track of our progress, but we will never miss an important step.
This phase will include product hunting and research. The intent will be to find a viable product.
- Product Hunting & Research: Find viable product
- Landing Cost Calculation: Product unit cost + Transaction Charges + Shipping Cost + Transaction Charges, per unit
- Patent Check: Check patent yourself or hire someone off fiverr
- Create Dummy Listing: Create a dummy listing over Amazon and confirm if there are any certificate requirements
- Order Analysis: MoQ & Launch Cost: Find out what will be your initial inventory. We will calculate total launch cost here as well
We will contact our manufacturer/supplier during this phase and find if the product is according to our needs.
- Shortlist Supplier: Find and communicate with few suppliers/manufacturers and shortlist them
- Shortlist Freight Forwarders: Find and communicate with few freight forwarders (FF) and shortlist cost-effective yet dependable FFs
- Call for Samples: Get samples delivered to your place
- Call for Competitor’s product: Get items delivered to your doorstep
- Evaluate Samples: Have samples and competitor’s item in hand, use, abuse and try to find quality & durability
- Place Order: Once you are certain with the samples, place your order with supplier
- Production: Start to end of Production
- Inspection: Quality check of prepared inventory
- Shipment: Picking up items from factory/port to Amazon FBA
This will go in parallel with sourcing phase.
- Brand name: Get unique brand name, check if its not already registered over trademark registry
- Logo Design: Get unique logo design that you can trademark down the road
- Packaging Design: Make sure the packaging size/weight is within Amazon’s recommended specs
- Website Setup: Prepare professional looking website
We will work on Product Listing over Amazon
- Content Writing: Listing: Zero tolerance policy over quality of content
- Photography: Get professional photography done
- EBC: If you have plans for acquiring Brand Registry
We will try to cover ourselves by applying for trademark & patent.
- Trademark Registration
- Patent Registration
Different people use different launch strategies. Following example shows, when we want to run multiple launch strategies
- Facebook Ads Manager & Page Setup
- ManyChat Setup & Inegration with FB Page
- FB Ad Setup
- Rebate Key Setup
- Launchpad setup
Download Free Private Product Launch template
- Download to your computer |OR|
- Copy the Google Spreadsheet template into your Google Drive
All the very best with your Private Label product launch.